Featured Work
Property Stories
Engagement
Retention
Shipped
Retention isn't about what you build. It's about whether people actually use it. When our A/B test came back flat, we dug deeper and found the real signal: users who engaged with Stories returned nearly twice as often as those who didn't. The design work shifted from shipping a feature to getting people engaging with it.
30%
longer sessions
20%
more pages
per session
13→14%
engagement rate
Strengthening the Agent-Client Realtionship
B2B Impact
Product Strategy
Delivered
In real estate, a missed moment is a missed deal. Agents had no real-time visibility into client activity and no fast way to act on it. I designed two interconnected features: a Client Dashboard that surfaced what was happening, and Push Notifications that made it actionable in a single tap. One system. Two problems solved.
4-5x
higher close rate
for warm leads
20x
more likely to close
with early showings
1 tap
replaced a 4-step
redirect flow
Meet Yourself in the Moments You Usually Meet Alone
Wellness
Self-initiated
In Design
Somara | Self-initiated wellness concept
Somara is the gentle, body-first companion that helps you notice, name, and respond to what your body is telling you, in the seconds when noticing matters most. When your chest goes tight in a meeting. When a hard conversation ends and you don't know why your jaw is clenched. It's not a replacement for therapy or for the people in your life. It's the thing that's there when they can't be.
0-of-4
competitors lead
with the body
7 zones
body-first logging
in under 10 seconds
2 fields
of research grounding
(interoception, somatic therapy)